1 › Why Authenticity Matters

Welcome to the Authentic Dentist Podcast.Join Dr. Allison House of House Dental in Scottsdale and Shawn Zajas, Founder of Zana… a company helping Dentists extend their Care Beyond the Chair, as they lead dentists deeper along the journey of authenticity – to reach greater fulfillment in their professional lives and to deliver remarkable patient experiences.At the core of the authentic dentist is the belief that the answer to the current challenges in dentistry is dentists discovering that their greatest asset and point of differentiation is their personal brand – and that forming that brand out of their authentic selves is the best strategy for success in dentistry today.