10.03 – Giuseppe Sette – Reflexivity

Sometimes an AI can out-reason a senior analyst in the time it takes to brew coffee. Giuseppe Sette is President and Co-Founder of Reflexivity, an AI-driven investment platform built to bring institutional-grade reasoning to every investor. After managing billions as Co-CIO of Global Macro at Lombard Odier and holding senior roles at Brevan Howard and Davidson Kempner, he saw a structural problem in modern finance: even the most talented analysts were overwhelmed by the scale and speed of market data. That realization led him to build around a core principle he calls Reflexivity, the idea that intelligence must examine its own reasoning. Instead of simply retrieving or summarizing information, the system audits assumptions, models feedback loops, and pressure-tests conclusions before delivering insight. The goal is not just faster answers, but structured reasoning under uncertainty. In this episode, we explore the shift from search tools to true reasoning agents, what it means to build AI that thinks through its own logic, and why personal experience and conviction matter when launching a company in the middle of rapid technological change. Key Takeaways: Prioritize Personal Experience. Build around a problem you have personally faced and understand deeply. Embrace Technological Leverage. Use automation and advanced tools to offload low-level tasks, allowing you to focus on strategy and decision-making. Iterate Through Practical Use. Validate by watching how people use your product in real-world settings, not just in theory. Implement Self-Reflective Systems. Add double-checks and self-audits so efficiency never sacrifices accuracy. Define Clear Methodologies. Technology creates real impact when guided by a clear human framework. Recognize Exponential Shifts. Stay alert to moments when technology fundamentally changes your industry. Those shifts create opportunity. Bridge Generational Approaches. Blend proven traditional methods with modern tools to create an edge. Listen to the full conversation here: YouTube: https://www.youtube.com/@risingtidestartups Apple Podcast: https://podcasts.apple.com/us/podcast/rising-tide-startups/id1330525474 Spotify: https://open.spotify.com/show/2eq7unl70TRPsBhjLEsNZR Connect with Giuseppe: LinkedIn: https://www.linkedin.com/in/togglegs/ Reflexivity Website: https://reflexivity.com/en Closing thought: Experiencing a problem firsthand and solving it goes a long way to help you create a venture that succeeds. If you have a professional experience where you felt the pain, that is the best place to start. Shoutout to our Great Sponsors: Naviqus Virtual Services - Hassle-free administrative support services that are efficient, affordable, and tailored to your needs. Check out https://naviqus.com now to jumpstart your business for 2025! Podbrand Media - We specialize in hosting a podcast for your company or brand. Affordable and effective in content creation and lead generation! Go to podbrandmedia.com for more info.