10/06/17 Episode 68: Confusing Comms

Marketing & Communications has never been easy, but today there are all new curveballs coming at you daily. In this episode of the Tony award winning hit “May the Best Brand Win” we’re going to talk about confusion and how it screws things up. Specifically, we’re gonna hit a few confusing topics like the recent FTC guidelines for influencer marketing, outside interference in our largest social networks by foreign interests and hyper-political comms aimed at boycotting and praising brands.  And somehow, we will make some sense out of this mess in 60 minutes or less. We’ll also hit who’s winning and losing this week in Marketing & Communications as always so join me for what is sure to be yet another episode of May the Best Brand Win.