10-24-23 - Make Your Customers Raving Fans to Get More Referrals

FEATURETo have a truly thriving business, one essential element is a customer base who are wildly enthusiastic about what your company offers, so much so, in fact, that they eagerly tell their family, friends, and neighbors.In their book “Raving Fans,” Ken Blanchard and Sheldon Bowles explain how having merely satisfied customers just doesn’t cut it.  Today, we’re going to unpack some of the book’s ideas and talk about how to apply them to your business.----------NEWS ROUNDUP1 - Small business owners became increasingly dour in their outlook on the economy in September.https://www.nfib.com/content/analysis/labor/report-shows-more-small-business-owners-are-pessimistic-about-future-conditions-2/2 - The bar is now higher for businesses to participate in the Small Business Administration’s 8(a) Business Development program, designed to help disadvantaged companies contract with the federal government.https://fedscoop.com/court-ruling-forces-small-businesses-to-detail-bias/3 - Goldman Sachs is throwing its weight behind a campaign opposing tougher banking rules called Basel III Endgame (B3E) that it argues will hurt small business lending.https://www.axios.com/2023/10/23/goldman-small-biz-basel-iii----------This podcast is sponsored by SBS Accounting & Advisors.  Use the promo code FLASH and get 20% off your set up fee!  https://sbsaccountants.com/.👀 Watch on YouTube:  https://www.youtube.com/channel/UCmFHZqDGRbOHXjhpicWuqhg.📧 Do you want to grow your business?  I help small business owners succeed with their strategy, marketing, and operations.  Email me today at [email protected] and let me help you grow your small business.----------Email me at [email protected] give me feedback on the podcast.Show web site:  www.smallbizflash.com