💸 $10 Ads → $2.2K Client: The IG-to-DM System for Lash Artists - 66

Turn one promo post into paid bookings—no website needed.In this episode you’ll get:Client value math: $200 full set + $200/month × ~10 months ≈ $2,200 LTV. Price for the client you want, not the cheapest shopper. Raise only when you’re fully booked.Targeting basics: Start simple—city, women, 25+. Don’t over-filter on day one.Creative that sells: Clean before/after + a single clear offer. One promo post out of your 9-post grid, then boost that post.Best campaign goal: Pick “More messages” so the conversation moves to DMs where you close.Daily budget: $10/day for 30 days. Judge success by cost per DM and bookings, not likes.DM flow: Fast reply, qualify, offer, book. Keep scripts short and direct.Platform setup: IG business account linked to Facebook Page; auto-share to save time.Free reach: Tune your personal Facebook profile (photo, header, bio) and reshare key posts.Local trust: Launch Google Business Profile early; post weekly and ask every model/client for a Google review or testimonial video.Consistency playbook: Post daily if possible; recycle winners; use Canva for quick layouts.Quick start checklistCreate/clean your IG, FB Page, and GBPLoad 9 posts (1 promo, 8 proof/education)Boost the promo for messages at $10/dayTrack DMs → bookings → ROI; keep what works, cut what doesn’tConnect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes