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#10 - "Best" Practices for Commerce Media episode artwork

Oct 15, 2026 27 min

#10 - "Best" Practices for Commerce Media

from Circana Unpacked Hosted by Circana

Retail and media continue to evolve — often rapidly and with broad implications. Lisa Valentino, executive vice president and chief ads and media officer at Best Buy Co. Inc., joins the podcast for a conversation with Circana’s Cara Pratt, president of global retail and media, to explore shifts that are defining the latest and future chapters of commerce media and the importance of measurement across the total market.

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#10 - "Best" Practices for Commerce Media

0:00 27:23

Chapters

  1. 0:04 Intro & Welcome
  2. 0:21 Series Overview & Topic
  3. 0:42 Guests Introduced
  4. 0:56 Guest Bios & Roles
  5. 2:02 From Retail Media Network to Media Company
  6. 3:33 Discovery & Connected Experiences
  7. 4:22 Role of Stores in Commerce Media
  8. 9:00 In‑Store & Out‑of‑Store Creative Opportunities
  9. 10:01 Measurement, Accountability & MMM
  10. 11:02 Circana Partnership & Study Results
  11. 15:03 Audience Graph & Predictive Signals
  12. 18:50 Using Signals to Expand Categories
  13. 20:08 AI, LLMs & Agentic Commerce
  14. 22:10 What Marketers Should Believe in 6 Months
  15. 23:35 CTV + Commerce Signals Opportunity
  16. 24:56 Light Question: Social Commerce Buys
  17. 27:16 Closing & Outro

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