10 Biggest Myths of Crypto Marketing: Community, Memes, C...

What this episode covers

In this episode of Decentralized Voices, Daria sits down with Aixa, who leads the ecosystem at Sophon and Bachi, who heads brand and community at Rootstock, to bust 10 biggest myths in crypto marketing.From “build it and they will come” to “airdrops create loyalty,” the trio dives into 10 of the most viral takes from crypto twitter, debunking, confirming, and laughing along the way.Discover: 🔸 Why web3 community isn’t always what it seems 🔸 Whether tokens and airdrops actually drive long-term engagement 🔸 How memes, shitposting, and personal stories shape growth strategies🔸 The truth about marketing budgets and crypto hype cyclesIf you’ve ever wondered how projects really build visibility in crypto, or laughed at the wildest marketing hot takes on X (Twitter), this episode is for you!❤️‍🔥 Guests:Aixa Rizzo, Ecosystem Lead at Sophon: https://x.com/aixarizzoBachi Degli, Brand and Community Marketer at Rootstock: https://x.com/julibachi🎙️ Host:Daria Volkova: https://x.com/dariastrategyFarcaster: https://farcaster.xyz/dariastrategyInstagram: https://www.instagram.com/decent_voicesPodcast website: https://decentralizedvoices.xyz

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Frequently Asked Questions

How long is this episode of Decentralized Voices?

This episode is 46 minutes long.

When was this Decentralized Voices episode published?

This episode was published on September 25, 2025.

What is this episode about?

In this episode of Decentralized Voices, Daria sits down with Aixa, who leads the ecosystem at Sophon and Bachi, who heads brand and community at Rootstock, to bust 10 biggest myths in crypto marketing.From “build it and they will come” to “airdrops...

Can I download this Decentralized Voices episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.