10 Cannes-Löwen: Was PENNYs Price Packs so stark macht

from TWELVE Cast – über Marken, Medien und die Menschen dahinter · host Serviceplan Group SE & Co. KG

Was macht eine Kreatividee wirklich außergewöhnlich? In Folge #17 spricht Christoph Everke, Managing Partner von Serviceplan NEO, mit Podcast-Host Benjamin Majeron über die vielfach ausgezeichnete PENNY „Price Packs“-Kampagne. Es geht um mutige Ideen, klare Designs, 10 Cannes-Löwen – und darum, wie man Entscheider:innen überzeugt, wenn man fest an eine Idee glaubt.

Episode metadata supplied by the publisher feed · Published Jul 9, 2025

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10 Cannes-Löwen: Was PENNYs Price Packs so stark macht

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