EPISODE · Nov 1, 2025 · 1H
#10 - Carmen Muley: From Live Shopping Events in China to bringing Social Commerce to Europe
from Moritz Schröder Podcast · host Moritz Schröder
Carmen Muley was working as a live selling host in China in 2016 when Alibaba first introduced live shopping. Now she is bringing live shopping and social commerce to Europe. She is the founder of Paragon Social, a Spain-based TikTok Shop agency. Find more about me here: moritzschroder.com
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#10 - Carmen Muley: From Live Shopping Events in China to bringing Social Commerce to Europe
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