10. Challenging the norm: Lessons in sales, leadership, and innovation - George Brontén, CEO & Founder of Membrain

In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development.George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape.Chapters:00:00 George Brontén's entrepreneurial journey07:06 The inspiration behind Membrain10:48 Challenges in sales and management15:05 Setbacks, achievements, and learning moments in entrepreneurship19:20 Advice for aspiring entrepreneurs21:08 Future of sales and technology23:40 Ending questions