🇬🇧 #10 - Commission Clarity & AI Superpowers – Petter's playbook at Sana

In this episode, we sat down with someone who's been part of Centify's journey from day one: Petter, Go-to-Market Lead at Sana and one of the earliest believers in our mission.What started as feedback on a Figma prototype, now turned into a deep-dive into:→ How Sana evolved from a learning platform to a dual-product AI company→ The power of consultative sales and how AI enhances (not replaces) that process→ Building global sales teams with smart, fair, and motivating commission structures→ Why simplicity is the ultimate sophistication when designing incentive schemesWe also talked about he role of AI agents in everyday sales tasks, and what it really means to create product-driven growth, without sacrificing the human touch.Petter's clarity on aligning incentives with business outcomes is gold for any sales leader scaling internationally.Give it a listen! You’ll walk away with practical ideas and probably rethink your commission strategy.Now live on Spotify, Apple Podcasts and Youtube 🚀