10 | Consistency Is Not Enough – You Also Need Kaizen

All good business owners know the importance of consistency, but consistency that is not coupled with continuous iteration for the better is a recipe for stagnation. This emphasis on continuous improvement in the essence of Kaizen – a Japanese concept that is one of the four pillars of the Lean Out Method. In this episode, Crista Grasso explains why consistency on its own is the same as Einstein's definition of insanity: doing the same thing over and over again, and expecting different results. She argues that for businesses to stay relevant and achieve longevity, they need to be both consistent and driven towards constant improvement. Listen in to learn how the seemingly contrary concepts of consistency and Kaizen work together beautifully in a time-tested formula for sustainable success.