10 CPG trends for 2026

From food and beverage innovations to what’s new and noteworthy in supplements and personal care, this week’s episode of The Natural List breaks down the New Hope Network 2026 trend predictions! Co-hosts Jessica Rubino and Adrienne Smith walk through the 10 trends predicted to make waves in the CPG and natural products industry in the coming year. Now is the time to start thinking about your 2026 planning, and these trends aren't just predictions—they're grounded in real data from Nutrition Business Journal, hands-on observations from major industry events like Expo West and Newtopia Now and comprehensive market intelligence gathered by our New Hope Network team to help brands stay ahead of the curve.  According to New Hope Network's Nutrition Business Journal (NBJ), the industry’s size has more than tripled since 2007, reaching an impressive $325 billion in 2024—with projections to hit $343 billion this year. And with so many entries into the market, one thing is clear: The most successful brands can differentiate their offerings both on the shelf and behind the scenes through value propositions that go beyond pure profit to also support people and planet.  Watch the full episode to learn what these top 10 trend predictions are and see product examples that are already bringing them to life.