#10 Dealer's secret weapon, How ChatGPT will change the car business, what dealers know about you, CDG's crazy car buying idea | Aharon Horwitz, Co-Founder & CEO of Fullpath

In this episode, I'm speaking with Aharon Horwitz, co-founder and CEO of Fullpath. (00:00) Intro (01:23) Fullpath's story (03:45) What Fullpath does for dealers & consumers (06:20) Leveraging 1st-party data (13:56) Business metrics (16:56) Best/worst marketing strategies (22:20) How AI can help dealers & consumers (33:34) CDG's vision for AI-powered car-buying (41:54) Wrapping up Learn more about Fullpath. Check out the website for more and follow me on Twitter @GuyDealership! Interested in advertising with CarDealershipGuy? Join the sponsor waitlist here. his podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.