#10: Defining & Documenting Your Dream Customers - The B2B Playbook

Things should be sounding crispy this week!At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment!We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers.It’s a crucial step that is often rushed. We help you get to the level of detail you need to build a solid foundation quickly with a few practical tips on what to look for and how to get it.It’s a fun episode where the information comes thick and fast. So be sure to join us!Links to things discussed during the episode:The 4 Hour Work Week - by Tim FerrissDream Customer Avatar template available at theb2bplaybook.comYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!