#10 • Design & attention : captation des esprits

from Design MasterClass · host Design MasterClass

L’attention est une faculté naturelle indispensable à la survie. Pourtant, il est facile d’oublier à quel point on ne la maitrise pas.  L’essor et l’accélération des technologies d’information et de communication ont donné naissance à un capitalisme cognitif dont l’ingrédient est notre attention.  Aujourd’hui, l’attention que nous consacrons aux choses à une valeur marchande. Elle est constamment chassée, captée et monétisée dans ce qu’on peut appeler l’économie de l’attention.  Le design, en tant que force créatrice de l’environnement attentionnel, joue un rôle primordial dans cette économie.  Sylvia Fredriksson, Anthony Masure, Mellie La Roque et Lénaïc Faure sont nos invité•es pour examiner la place du design, des designers et designeuses dans cette économie de l’attention. Cet épisode à été enregistré à distance durant la période de confinement, il se compose de 3 chapitres : 01:30 • Chapitre 1 : Le capitalisme cognitif 13:40 • Chapitre 2 : Le design attentionnel 40:03 • Chapitre 3 : L’éthique et la responsabilité dans le design 56:48 • Conclusion  Vous souhaitez approfondir et mieux comprendre ce sujet ? Nous avons compilé une liste de ressources que vous pouvez retrouver ici 👉 http://bit.ly/dmc-10-ressources.  Cet épisode à été réalisé et monté par Alex Mohebbi avec l'aide de Anthony Adam. Les voix-off sont de Anaïs Texier.

What this episode covers

L’attention est une faculté naturelle indispensable à la survie. Pourtant, il est facile d’oublier à quel point on ne la maitrise pas. L’essor et l’accélération des technologies d’information et de communication ont donné naissance à un capitalisme cognitif dont l’ingrédient est notre attention. Aujourd’hui, l’attention que nous consacrons aux choses à une valeur marchande. Elle est constamment chassée, captée et monétisée dans ce qu’on peut appeler l’économie de l’attention. Le design, en tant que force créatrice de l’environnement attentionnel, joue un rôle primordial dans cette économie. Sylvia Fredriksson, Anthony Masure, Mellie La Roque et Lénaïc Faure sont nos invité•es pour examiner la place du design, des designers et designeuses dans cette économie de l’attention. Cet épisode à été enregistré à distance durant la période de confinement, il se compose de 3 chapitres : 01:30 • Chapitre 1 : Le capitalisme cognitif 13:40 • Chapitre 2 : Le design attentionnel 40:03 • Chapitre 3 : L’éthique et la responsabilité dans le design 56:48 • Conclusion Vous souhaitez approfondir et mieux comprendre ce sujet ? Nous avons compilé une liste de ressources que vous pouvez retrouver ici 👉 http://bit.ly/dmc-10-ressources. Cet épisode à été réalisé et monté par Alex Mohebbi avec l'aide de Anthony Adam. Les voix-off sont de Anaïs Texier.

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#10 • Design & attention : captation des esprits

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This episode was published on September 7, 2020.

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