10 Design Commandments: with Emmett Shine

LONG ISLAND IS IN THE BUILDING! Alex and Kevin are thrilled to welcome Emmett Shine to the program! Emmett is a designer and entrepreneur working at the intersection of art and commerce. He is renowned for co-founding Gin Lane, Pattern Brands, and his newest venture, Little Plains, a branding and experience design studio for consumer-centric, tech-enabled startups based out of New York. Over the last ten years, he’s cofounded five companies, launched fifty brands, and been a part of seven successful exits. Emmet tells us what it was like growing up in Southampton, New York, about his skate brand Lola, and we discuss his 10 Design Commandments.