#10: Email deliverability Masterclass with Anne Sophie Marsh (Deliverability Consultant at Iterable)

In this episode of LTV Talks, we talk about email deliverability. In the fight against spam, ISPs (Internet Service Providers) put more and more restrictions on access to the user’s mailbox. This all works to the users’ benefit – it lets them have a clean mailbox with content they want to receive and an experience they expect. Anne-Sophie is a deliverability consultant at Iterable and has over 10 years of experience in the field helping brands improve how they reach their users. In this episode, we go into the details of deliverability. We discuss: Why email is STILL a powerful & trustworthy CRM channel for brands At what stage of your CRM setup, should you start caring about email deliverability? What should your email deliverability tool stack look like from Day 0? What are some of the common Pitfalls for brands to avoid? How often should you review your deliverability performance & how should you do it? Upcoming trends email marketers should keep an eye out for? AMP, DMARC, BIMI Anne-Sophie is an expert in the field of email & deliverability. She has worked with brands like Epsilon, and EmailVision & now is a deliverability consultant at Iterable. You can find her on Linkedin, consider following her for a constant stream of deliverability wisdom. If you enjoyed this episode, please consider leaving us a review on Apple Podcasts or following us on social media for more content on mindfulness and wellness. Resources recommended by Anne-Sophie for clean & trustworthy deliverability knowledge: Email geeks (Slack channel) Word to the wise Spam Resource Kickbox Inbox Expo (conference)