10 Framtidens marknadsföring

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Så blir marknadsföringen snabbare, mer flexibel och internt driven. I det här avsnittet fokuserar vi på framtidens marknadsföring ur tre perspektiv som kommer vara viktiga i framtidens professionella liv, nämligen: Hur marknadsföringen ska organiseras, hur arbetet ska ledas och hur vi ska lösa kompetensförsörjningen. Till vår hjälp har vi vårt fantastiska nätverk av ledare inom marknadsföring som svarat på vår undersökning om hur långt de har kommit med att anpassa marknadsföringen till nya kundbeteenden. Vid mikrofonerna: Christina Hammer, Founding Partner och Karin Netzell, CBDO, Hammer & Hanborg.

Episode metadata supplied by the publisher feed · Published Mar 2, 2020

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10 Framtidens marknadsföring

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