10 Gitte Pederson: Personalizing Cancer Treatment

Gitte Pederson co-founded Genomic Expression with her brother Morton after their parents were diagnosed with cancer. It turns different people need different types of treatments depending on their RNA. Gitte's entrepioneering innovation takes on Big Pharma, which she says wastes $70 billion per year on inffective oncology drugs. We talk about her journey as a female entrepreneur, how to eliminate your fears and what it was like on Sir Richard Branson's Necker Island.