10. How and why to create inclusive buyer personas

The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creating a Buyer Persona.  In this episode, I talk about how creating a Buyer Persona and treating those that fall under that profile as your friends will create a more inclusive brand that consumers keep coming back to. In this episode I go over: How creating a buyer persona create a roadmap for your company to follow to bring ideal customers closer to your brand 3 ways that having a Buyer Persona will help your brand create content How excluding people in your buyer persona if done intentionally can actually help your brand 3 ways to tell if your buyer personas are a repellent to potentially loyal customers 4 steps to include your intended customers into your buyer persona Get the episode transcript here Get the Inclusion & Marketing newsletter