#10 - How Much To Spend On Paid Media

Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy Description: In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business. Key Topics Covered: Why a “one-size-fits-all” percentage for ad spend doesn’t work The importance of setting net profit goals and working backwards The 50-30-20 rule: gross profit, operating expenses, and net profit How to avoid over-reliance on ads and focus on brand strength Real-world examples from brands spending as little as 5% on ads while maintaining high profitability If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts 🎧 Spotify Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #PaidMedia #DigitalMarketing #PaulWaddy #eCommerceStrategy #Profitability #TheEHustle #ShopifySuccess #AdSpendTips #Entrepreneurship