10. La publicité débarque dans l'IA 🤑 et aussi l'étude sur les utilisateurs de ChatGPT, Tiktok Search Ads et notre conseil E-commerce

from DigitalMarketing4Pros - Votre veille digitale (IA, SEO, GEO, Paid, Social Media, Growth Marketing, ...) · host Kévin Brun & Vincent Brossas

La publicité débarque dans l’intelligence artificielle !Dans ce 10ᵉ épisode de DigitalMarketing4Pros, on décrypte l’actualité marketing digital qui compte, en moins de 30 minutes, pour vous aider à anticiper les changements et ajuster vos stratégies.À la une cette semaine : Google lance l’intégration de publicités dans les AI Overviews. Une première historique, qui ouvre une nouvelle ère pour le search et la publicité digitale. On analyse ce que ça change concrètement pour vos campagnes, vos performances et vos stratégies.Et ce n’est pas tout. Dans cet épisode, vous entendrez aussi :⏱️ Microsoft et la fin du trafic : pourquoi l’avenir de la publicité se joue désormais sur l’IA et l’hyper-personnalisation.⏱️ Agents IA et e-commerce : comment rendre votre site E-commerce accessible aux IA capables d’acheter seules.⏱️ ChatGPT en chiffres : une étude d’OpenAI dévoile enfin qui utilise vraiment l’outil, et pour quels usages.⏱️ TikTok Search Ads : le levier encore méconnu qui surpasse déjà les campagnes mid-funnel classiques.⏱️ L’histoire marketing de la semaine : pourquoi Carglass insiste toujours sur le “.fr” dans ses pubs TV.Un épisode riche en insights, qui montre à quel point l’écosystème digital est en train de se transformer sous nos yeux.Si ces sujets vous parlent, cet épisode de DigitalMarketing4Pros (DM4PROS) devrait vous plaire !Pour ne plus rater aucune actu digitale stratégique, abonnez-vous à notre newsletter LEPTIDIGITAL : un condensé d’insights exclusifs envoyé chaque jeudi à 13h. Abonnez-vous ici : https://www.leptidigital.fr/inscription-newsletter-digital/Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on September 25, 2025.

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