$10+ M Exit- Dan Kuschell

Dan is the founder of Growth to Freedom, ProsperityBasedLiving.com, creator of Millionaires Mindset, bestselling author of Bootstrap Business as well as A Champion in the Making: Awaken the Champion Within Your Life, Business, and Relationships, and more. Dan is a Dad, Thought Leader, Humanitarian, Angel Investor, and Business Growth Specialist. Dan started his first company at 22 years old, has owned multiple companies, and has over 22 years of experience helping businesses grow exponentially. How did Dan get started? (2:35) Dan says that it has been quite a journey. Dan has always been fascinated by direct response marketing since the late ’80s. He worked in a direct mail company before starting his own company that he built up. The company ended up not doing too well because Dan was young and didn’t understand enough about being young, dumb, and made a bunch of mistakes. Pre Internet, they were able to take messages and put them in the mail, and people would respond and send them money. They would also put ads on TV and people would respond to those and also send them money. And so it was with radio as well. Dan build a version of a business, and after a bad breakup with a business partner, Dan had to regroup. He got into the seminar business. He started to learn about selling from the stage and event model type businesses. He then started a company where they sold business opportunities, and he found it enjoyable. He loved watching people start up their businesses, taking their dreams, and creating freedom for them and their families, and making a difference in the communities they plan to impact. While doing that, Dan was also notating the experiences into a journal so he wouldn’t forget where he came from. He journaled certain strategies into one particular journal, and a friend saw it and asked if he could check it out. Reading it, his friend said that he should consider turning it into a book. This was in the mid-’90s, and Dan was not sure how to publish a book or even write one. But he decided to go for it and published his book all by himself, the first few sets of copies cost him something like $50. What did Dan do next? (5:52) TV was not like it is now. Now it is relatively inexpensive to start a TV production facility compared to back then. Dan decided to go to the other section, which was radio infomercials. He created a Radio Infomercials business where he took 30-minute presentations he had that converted to generate leads that fed to the audience. This was in the late ’90s to early 2000s. What would then happen is that these would feed into the education programs through an automated teleseminar. Today these are called quite a few things, including a webinar. Dan figured out how to merge different technologies to automate it. They hit a winner when they saw that they could create leads for almost no cost. Dan started to mass-air his product on all different networks, including ESPN, before it was famous. They were generating thousands of leads which drove into their automated teleseminar process to sell their education. How did Dan and his team keep up with the growth? (7:42) In the process of building the leads, they required more people to supply and support them. They needed people to talk to the people receiving their leads and enrol them. They quickly outgrew their 400 square foot office. They started with 4 people in the original office. They rented an adjunct space next to their first office, which added another 300 square feet of space. They grew to include 10 more people working for them and started to build the online filament to their teleseminars. Other employees generating leads mused about parlaying the eduction to be able to provide it to their clients. So these people would hand over their leads to Dan increasing his number of them. The team grew from 10 to 40 rapidly, which is when Dan realized that the business was starting to become a little overwhelming but was amazed by what they had accomplished at that point as well. Panicking at projected growth data, Dan did not want to have to hire more people and so he jumped to thinking up solutions. He started to work on copy online. He was convinced you could take a sales message and put it online. With some help from people who joined the company a little later, Dan managed to eventually pull it off. Prosperity Based Living In this new power program, Prosperity Based Living™. Dan Kuschell gives the specific tools, resources, and strategies that he's used to transforming the lives of others who truly desire to begin immediately to attract abundance, wealth, and prosperity. Resources Connect with Dan: Website Prosperity Based Living: Website Beyond 8 Figures: Website