10 Million Views: How to Tell Your Brand's Story With Help from a Professional Screenwriter

You already know the importance of sharing your brand’s story. I've told you over & over on this show, "People buy from people, not brands." Your story is the ultimate way to create an emotional connection with your customers so that they not only become raving fans, they share your story with their friends. Unfortunately, no one tells you HOW to write your story. Worse yet, most marketing experts don’t even know what a story is. Our guest today demonstrates this to hilarious effect on yours truly. Michael Jamin has been a professional sitcom writer since 1996. His many credits include Just Shoot Me, King of the Hill, Beavis & Butthead, Out of Practice, Wilfred, Rules of Engagement, Brickleberry, and Tacoma FD. He’s also served as Co-Showrunner/Executive Producer of Maron, Glenn Martin DDS and Rhett & Link’s Buddy System. In his spare time, Michael runs marketing for TwirlyGirl, a unique line of girls clothing started by his wife, Cynthia. By applying his sitcom writing and producing skills to their marketing videos, Michael has helped grow TwirlyGirl into a multi-million dollar brand. We'll find out: How Micheal went from Hollywood to Ecommerce The branding mistake we all make starting out How to tell your story What IS and ISNT story? Elements of a great brand story The importance of details to your story How to find your brand’s unique voice. How to craft entertaining Product Descriptions What to do if you Why video quality isn’t nearly as important as writing quality. Tune in for more details! Resources TwirlyGirl - A unique line of girls clothing started by Michael's wife, Cynthia Michael's Guide to eCommerce Branding - For those who want to improve their storytelling skills. Cardboard Rocketship - A boutique marketing agency that specializes in creating funny videos that sell. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?” Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours.