10 Minute Marketing Basics: Hacking Hashtags and Discovering How and When To Use Hashtags On Social Media

Send us Fan MailHashtags are great and can truly help your content get categorized when it comes to posting on social media channels such as Instagram, Twitter, LinkedIn, YouTube, and TikTok. In this episode, Sonja breaks down a few key steps required to get your brand visibility.Research hashtags (8:54). Figure out which ones are trending, which ones are popular, and which ones are overused. Build out your own hashtag hitlist (9:46). Come up with a list of 25 to 30 hashtags that you want to use, that are relevant to your business product or service, that are searchable by your consumer or your audience. Not just the hashtags you think are good and associated, but ones your consumer would use, do research related to, or even have an interest in following.Rotate your hashtags (10:24). Don't use the same ones over and over again. Social networks like Instagram do not like it when you use the same hashtags over and over again. Be sure to incorporate these tips into your social media and online marketing strategy and tag us or DM us in your upcoming posts to tell us how it worked out!