10 Minute Marketing Basics: What Happens After Bad Reviews or Bad Comments About Your Brand

Send us Fan MailAt some point in your business, especially if you run an online store or brick-and-mortar business, you're likely to get positive reviews. However, with the positive reviews can come negative reviews and it's important to know how to react as a business. In this episode, Sonja and Kylie address the do's and don'ts when you get bad reviews or negative comments on your social media posts.While marketing and social media can heavily influence the growth of your business, nothing replaces word-of-mouth marketing. We always like to think about reviews as a hybrid of both. It's something that lives online; but it is, in a sense, word-of-mouth marketing, because it's an opportunity for people to share their thoughts and their opinion with others.According to recent statistics, 80% of people trust peer recommendations. If your business has reviews and you sell your products through your website or on Amazon, consumers are going to pay attention to the reviews that other people are writing about your product. Service-based businesses aren’t excluded in this either -- the same thing can happen. There are a ton of services out there like Trustpilot and Yotpo that will handle service-based reviews.Monitoring reviews is a huge must. So, here is a short checklist that can help you handle bad reviews or comments. Handling Bad Reviews Checklist#1: Take negative reviews seriously.#2: Respond right away.#3: Take the conversation offline.#4: Request reviews be removed if they violate terms.#5: Encourage customer reviews regularly.