10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

This week, Jeff Breunsbach takes a look at some important components of customer education: Product Learn what part of your product aligns with the customer needs Our customers don't need to utilize every part of our product or be aware of every new feature Focus on the features and aspects they need and help them become experts in those areas Specialized education is better than a 1 size fits all versio Business Use educational pieces that help your users have a better understanding of their own business goals This helps make sure they are maximizing your product for their needs Market Understanding market trends can help your customers understand how your product fits into their goals Keep an eye on other products that have overlap and make sure those intersection points are well understood -- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content.