10-Minute Trumpet - Over-indexed on having named CSMs

What this episode covers

This week, Jeff takes a quick look at the idea that every customer gets a CSM. This belief has resulted in high costs, lower impact, and a mistaken idea that the CSM is the solver of all problems. Instead, focus on your top revenue generators for 1:1, and look at scaling the rest in an effective and valuable way. Strong self-service is much more valuable than a CSM with a 500-customer book of business with little to no interactions and no additional programs to support their needs. -- Gain Grow Retain exists to connect people, knowledge, and ideas to advance the state of customer success. We're on a mission to connect B2B SaaS customer success leaders so that we can learn from one another. Check out more at GainGrowRetain.com! Or follow our GGR LinkedIn page. GGR was co-founded by Jeff Breunsbach and Jay Nathan - be sure to follow for customer success content. This weeks' podcast is brought to you by Totango, a GGR Supporter

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Frequently Asked Questions

How long is this episode of Gain Grow Retain?

This episode is 7 minutes long.

When was this Gain Grow Retain episode published?

This episode was published on July 31, 2023.

What is this episode about?

This week, Jeff takes a quick look at the idea that every customer gets a CSM. This belief has resulted in high costs, lower impact, and a mistaken idea that the CSM is the solver of all problems. Instead, focus on your top revenue generators for...

Can I download this Gain Grow Retain episode?

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