10 Minutes on Brand: Internal Brand Launch

Rebrands are an exciting time for a company and employees are going to be particularly invested. When is the right time to share a rebrand with the internal team? This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Project Management Director Charisse Bennet discuss the internal brand launch.   0:00 - Intro 0:57 - When should a company let their employees know they're going through some sort of brand evolution exercise? 2:14 - Is there anything else you should share with the team between the announcement and the final reveal? Or do you just go dead silent at that point? 4:49 - Once the rebrand is completed, what are the first steps clients should take to prepare for that internal rollout? 6:17 - Any recommendations of what should be shared when doing that internal rollout? 8:10 - What do you do if your brand leaks, either before launch or while you're in the middle of the work? The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. - 10 Minutes on Brand is brought to you by us, Focus Lab. Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves.