10 Minutes On Brand: Mascots

This week on 10 Minutes On Brand, Focus Lab’s Will Straughn and Bill Kenney sit down to discuss brand mascots. The ground rules for 10 Minutes On Brand are simple: we'll discuss one specific subject related to branding but only have 10 minutes to dive deep. This episode's will dive into questions like: What does a mascot accomplish for a brand? Why are they so rare for B2B companies? Is there an opportunity there for B2B companies? - Focus Lab is an established B2B brand agency that believes, without question, that the most successful companies are the ones who invest in branding. Focus Lab creates transformative B2B brands that resonate with their customers and stand out as industry leaders. Through a proven process, an all-senior team, and a shared commitment to create unforgettable experiences, we develop true partnerships that help B2B brands become their boldest, most original selves. Looking for a brand agency? We would love to hear from you. Learn more at focuslab.agency or email us at [email protected]