10. Moms: Kids Don’t Cancel Your Dreams — They Give You a New Reason to Chase Them.

In this episode of Freedom by Design, host Tina sits down with Jessica, a marketing strategist and mompreneur who specializes in data-driven marketing for e-commerce businesses. Jessica shares her journey from contractor to business owner, the challenges of balancing motherhood with entrepreneurship, and practical tips for using data to grow your business—without the overwhelm. Whether you're a mompreneur looking to scale your side hustle or an e-commerce seller wanting to make smarter marketing decisions, this episode is packed with actionable insights and inspiration. Key Topics Discussed: 1. Jessica’s Background & Journey - From marketing professional to mompreneur - Transitioning from contractor to business owner - The importance of confidence and overcoming imposter syndrome 2. Why Data-Driven Marketing Matters - How tracking metrics saves time and money - Common mistakes business owners make with ads and email marketing - The difference between vanity metrics and actionable insights 3. Balancing Business & Motherhood - The myth of "having it all" - Time-blocking, outsourcing, and setting realistic expectations - Why perfectionism is the enemy of progress 4. Advice for Aspiring Mompreneurs - "Just do it!"—Why action beats overthinking - How to validate your business idea before going all-in - The power of community and mentorship 5. Future Vision for Her Business - Helping more mompreneurs scale to $10K+ months - Building a flexible business that aligns with family life Resources & Links Mentioned: Jessica’s Instagram: @2pmMarketing (https://www.instagram.com/2pmmarketing/) Website: 2pmMarketing.com (https://www.2pmmarketing.com/) Podcast: Marketing for E-Commerce Mompreneurs (Coming soon!) Tools: Shopify Analytics, Klaviyo, Google Analytics Connect with Tina & Freedom by Design: Website: ListingStudios.com (https://www.listingsstudios.com) - Instagram: @ListingStudios (https://www.instagram.com/listingsstudios) - Subscribe & Leave a Review: Apple Podcast (https://podcasts.apple.com) | Spotify (https://spotify.com) Inspirational Quotes: - "You don’t have to do all the things today. Just take the next step." — Jessica - "If you’ve been thinking about your business idea for more than a minute, that’s a business plan. Just do it!" — Jessica - "Anywhere is possible through e-commerce." — Tina Listen to the full episode now! 🎧 Available on Apple Podcasts, Spotify, and all major platforms. #Mompreneur #EcommerceMarketing #DataDriven #SideHustle #BusinessGrowth #WorkLifeBalance