10 No-Cost, Low-Cost Ways to Market Your Business

[[:encoded, "Great marketing goes beyond traditional marketing strategies. We’re entering a whole new era of online and offline marketing that allow you to market one-to-many for the best results. You don’t need expensive marketing resources to produce great results - here’s where you can get creative and have fun! Here are 10 No-Cost and Low-Cost Ways to Market Your Businesses.\n\nTip #1: Reach Out To Strategic Partners\nStrategic Partners are a complement (not competition) to your business (as your business is to theirs). Provide an Ideal Client Description and ask if they know someone who is an ideal fit. If they do know someone who would benefit from working with you, ask them to pass along your contact information to the prospect. (Asking for the prospect’s contact information - and contacting them directly - may not always be appropriate. Follow the Strategic Partner’s client privacy policy before contacting the prospect.) Last but not least - return the favor.\n\nTip #2: Develop Joint-Venture Projects\nJoint-Ventures are gaining popularity as we find (in a challenging economy) it’s not only more effective, but sometimes necessary, to pool resources together. This marketing strategy accomplishes two goals: 1) Gets your business in front of a new market and 2) Allows opportunities for new or creative products or services you may have previously been unable to provide. *Choose Joint-Venture Partners wisely… once a partnership is formed, reputations will inevitably be tied to one another.\n\nTip #3: Build a Community\nThe power of the community deeply serves us, as we continue to recover from economic hardship. Create an in-person or virtual community where like-minded business owners can meet once a week to discuss marketing strategies that work or brainstorm new and innovative ways to attract ideal clients. Use your business brand or personal philosophy as an anchor to the community and you’ll be providing what no one else can.\n\nTip #4: Update Client Success Stories\nYou may have client testimonials, but do you have updated their success stories? Contact clients who have worked with you and ask them to provide their latest success story by specifically tying at least one piece of their success to something they learned or were provided by your product, program, or service. The greater the success story - the greater the value that directly ties back to your business. Promote the updated testimonials and remember to put them on your website.\n\nTip #5: Hold an Open House\nIn-person networking is powerful! Host a lunch, happy hour or networking meeting at your home or office. Invite a small group of key people who can help you spread the word about an upcoming program/event or time-sensitive promotion. (“Key” people are colleagues, partners, friends, associates who have direct connections to your ideal clients.) You may want to consider asking these key people to bring other people who they think could benefit from your product or services to meet you in person. \n\nTip #6: Leverage Your Resources\nEvery aspect of your business from your voice mail to in-person networking should be highlighting reasons why people should be working with you. Share client success stories and current promotions year-round on/in/at: your website | outgoing voicemail message | email footer | social networking accounts (LinkedIn, Facebook, Twitter) | printed marketing materials | networking events | seminars and live events | business cards | articles | etc.\n\nTip #6: Leverage The Internet\nWhile in-person networking remains one of the most powerful ways to connect with prospective clients, the leveraging power of the internet is undeniable. Thanks to the internet it is possible for you to transform your marketing plan from a one-to-one approach to one-to-many. Article marketing and social networking are just two powerful examples of how to market one-to-many online.\n\nTip #8: Blog for Business\nA blog is an essential part of your website’sUnlock a blueprint to creating and having your ideal business and ideal life by scheduling your free consultation with me today! Want more proven business success tips and resources? Subscribe to my blog by going to www.acountabilitycoach.com/blog. Go to https://www.accountabilitycoach.com to check out for yourself how I, as your Accountability Coach™, can help you get and stay focused on you highest payoff activities that put you in the highest probability position to achieve your professional and personal goals, so you can enjoy the kind of business and life you truly want and deserve. I’m the author of many books, including, Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, The Guide to Stopping Procrastination, The Power of Visualization, My Gratitude Journal, the Work Life Balance Emergency Kit, and The Roadmap To Success with Stephen Covey and Ken Blanchard, and more.  Aim for what you want each and every day!  Anne BachrachThe Accountability Coach™Get your daily Accountability Minute shot of a single, simple, doable idea, so you can start your day off on the "right foot". 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