10% of Weekly Revenue From Loyalty: Inside Prezzo's App, with Brava CIO David Broom

Brava Hospitality just hit 103 sites, posted its record sales week, and acquired Riding House Café. Underneath it sits a loyalty and subscription engine most operators are still arguing about internally.David Broom, CIO at Brava Hospitality (Prezzo Italian, Jamie's Italian UK, Pronto Pasta), joins Chris Fletcher to open the numbers up.What we cover:• Over 500,000 app members in 14 months, growing 5,000 to 10,000 a week• 8 to 10% of weekly revenue now driven by a loyalty offer, and still climbing• Why app customers convert on a shallower discount than any other channel, and what that does to margin• The kids subscription at £1.99 a month, 7,500 subscribers, and why it drives three to four times the visit frequency• Order and pay stuck at 5% of covers, and why David is relaxed about it• Running all of this on an ageing till estate without saying no to marketing once• Gifting subscriptions, Father's Day prepaid pints, and treating hospitality like proper commerce• Ship a good first version, operationalise it, then build it bigReach out to David on LinkedIn if you want to dig into how they did it.The Stacked Podcast. Operator first, vendor agnostic, no commissions.