#10 Only While Sleeping One Makes No Mistakes. Making Mistakes is The Privilege of The Active (Ingvar Kamprad)

This week we break down the key lesson of IKEA's founder, who once said: "one of the cornerstones of IKEA's success has been our willingness to take risks and make mistakes. I have always believed that it is better to take action and fail than to do nothing at all. This philosophy has allowed us to innovate and grow, learning from each mistake and improving along the way. For instance, when we first introduced the concept of flat-pack furniture, it was a disaster. The instructions were confusing, and many customers struggled to assemble their furniture. But instead of giving up, we took the feedback seriously, refined the process, and eventually turned it into one of our greatest strengths." Make mistakes, often, and remember what mastery looks like. It looks like being the man in the arena: It is not the critic who counts, the credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming. Make mistakes, and march on.