#10: Part 1: The Part of My Business I Almost Shut Down… Ended Up Saving It

There was a moment when I had decided to shut down part of my business and ironically, it ended up being the part that saved us. In this episode of Pop-Up to Powerhouse, I'm finally sharing the story I've been quietly sitting on: the pivot. From accidentally building a balloon business out of a party box brand, to nearly closing the party box side of things right before March 2020, to a single inquiry from a woman named Peggy that changed everything. This is the behind-the-scenes look at how Confetë went from almost shutting down to getting picked up by The New York Times, working with brands like AARP, Microsoft, and Deloitte, and signing my first warehouse lease.But this story isn't the highlight reel. It's the honest one.Inside this episode, you'll hear:The exact moment I decided to shut down the party box side of my businessHow one cancelled weekend in March 2020 changed everythingThe "virtual party box" pivot that nobody else was doingThe single client inquiry that became a business modelHow a college graduation order landed us in The New York TimesWhat it really felt like to "make it" during a pandemicThe lie I told myself about when a business becomes "real"The five-year warehouse lease I signed right before the faucet turned offIf you're a small business owner who's ever felt like you're just trying to stay alive, who's pivoted out of survival instead of strategy, or who's wondered whether the thing you were about to quit might actually be the thing, this episode is for you. And next week, we go deeper into the part of the story I've never told.Hit subscribe so you don't miss Part 2.Jamie Taylor on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠instagram.com/jamietaylorcreates/⁠⁠⁠⁠⁠⁠⁠⁠⁠Charge Your Worth Free Guide: ⁠⁠⁠⁠⁠⁠⁠⁠⁠thejamietaylor.com/freeguide⁠⁠⁠⁠⁠⁠⁠⁠⁠Luxury Balloon Academy:⁠⁠⁠⁠⁠⁠⁠⁠⁠ luxuryballoonacademy.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe, review and follow the podcast on your favourite platforms⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ - ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple