#10 Planning Your Content Marketing Journey

Planning Your Content Marketing Journey In todays episode of 'Inside the Igloo' podcast, host Wes Ward chats with Mr Agency, Nate Riggs about the critical nature planning takes in executing a great content marketing journey. During this interview, we analyse how money and time can be saved using free and paid tools to research, test assumptions and define the wants, needs and problems of your target consumer. A lot of resources are mentioned that you can take advantage of to test your assumptions and determine what is important to your customers. See Wes Live at Content Marketing World, Sydney Come at meet me at Content Marketing World in Sydney where I'll be part of the Content Strategy Sessions on Wednesday March 6. Make sure you join our mailing list to get all the latest information on content marketing, social media and becoming a leader in your market. Listen to Podcast Here Watch YouTube Video Here Read Transcript Here 1:18 Columbus Ohio, the heartland of content marketing and digital hub 4:25 Executing content marketing strategy - planning is 75% of the work 6:46 content marketing strategy versus tactics 8:48 Defining target consumer of your content 11:02: thinkwithgoogle.com 11:55 pew.org 18:40 prove yourself wrong through research 22:10 test and fail fast 26:11 incrementally building success and failures 31:50 hitting publishing metrics at tkgenius.com, producing content consistently. People and Resources We Mention http://entreproducer.com/minimum-viable-audience/ @entreproducer http://theleanstartup.com/ @ericries http://socialhabit.com/ @jaybaer @markwschaefer @webby2001 http://www.tkgenius.com/ @nateriggs http://sydney.contentmarketingworld.com/ @juntajoe http://www.amyporterfield.com/ @amyporterfield If you like LOVE, this podcast, SUBSCRIBE and SHARE