#10 Programmatic Marketing Pro, Canice Murphy, Head of Platforms Audience & Automation at Google

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Canice MurphyHype man & Announcer: John PotitoTimestamps:00:00 - Introduction to Always Be Testing podcast04:03 - Explaining programmatic advertising and its advancements07:03 - Importance of programmatic advertising for all marketers10:01 - Outcomes and results of programmatic advertising channels12:14 - Challenges of recent regulatory and browser changes14:54 - Importance of experimentation in marketing strategies18:08 - Admiration for brands utilizing programmatic advertising effectively19:51 - Evaluating the effectiveness and optimizing programmatic advertising channels22:05 - Predictive modeling and AI in marketing strategies25:02 - Canice's journey in the programmatic space27:19 - The transformative impact of AI in advertising29:20 - Establishing a baseline and effective change management