EPISODE · Aug 25, 2025 · 21 MIN
10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)
from Shelf Talks · host Roberta Townes
Send us Fan MailIn this special solo episode of Shelf Talks, I’m breaking down 10 proven ways to connect with retail buyers and stay top of mind—without feeling stuck, invisible, or ignored.As a retail buyer myself, I’ve seen what works (and what gets passed over). From leveraging LinkedIn the right way, to using trade shows, accelerator programs, awards, local stores, press, social media, and even TV, I’m sharing the insider strategies that founders on this very podcast have used to get their products on shelves at Target, Ulta, CVS, Walmart, and beyond.If you’ve ever felt like:You don’t know how to reach buyers.You’ve pitched but never get responses.You’re unsure where to start when it comes to making retail connections.…then this episode will give you a clear roadmap and real-world examples to help you move forward.Grab your notebook—this is your step-by-step guide to turning “how do I connect with buyers?” into “my product is on shelf.”I'm so excited to hear how you have connected from these tips! Support the showEvent Partner: Nourish Summit & Expo (Oct. 5-7, 2027 | Baltimore) - Use code SHELFTALKS10 for 10% off full registration https://bit.ly/4sx0ZbaLooking for more? Visit our Linktree for the latest episodes, free resources, retail tips, and ways to connect with the Shelf Talks community.https://linktr.ee/shelftalkspodcastLove what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank you for being part of this journey! ✨https://www.buzzsprout.com/2411532/supportContact us via email: [email protected] Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode! [email protected] the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book
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Send us Fan Mail In this special solo episode of Shelf Talks, I’m breaking down 10 proven ways to connect with retail buyers and stay top of mind—without feeling stuck, invisible, or ignored. As a retail buyer myself, I’ve seen what works (and what gets passed over). From leveraging LinkedIn the right way, to using trade shows, accelerator programs, awards, local stores, press, social media, and even TV, I’m sharing the insider strategies that founders on this very podcast have used to get th...
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10 Proven Ways to Get in Front of Retail Buyers (and Stay Top of Mind)
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