10 Revenue Operations Gaps And How to Fix Your Go-To-Market

Are you making business decisions based on gut feel or actual data? Many B2B leaders find themselves "hopecasting"—missing quarterly targets by 20% or more because they lack true pipeline visibility. In this episode, Steve Whittington breaks down the top 10 themes and struggles observed across hundreds of client go-to-market systems. From the "universal" problem of sales and marketing misalignment to the high cost of unidentified ideal customer profiles (ICPs), this session serves as a mirror for your own organization to identify where your revenue factory is leaking. This episode is for B2B executives, sales leaders, and marketing directors who are tired of fragmented data and stagnant growth. You will learn:- How to transition from a "hopecast" to a data-driven revenue forecast using leading and lagging indicators.- The specific tactics to solve CRM adoption issues by tying compensation to data entry.- Why treating your revenue team as a single unit with a shared scorecard eliminates the blame game between sales and marketing.Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth!Subscribe today wherever you get your podcasts. New episodes are available on the first and third Wednesday of each month.LinkedIn: linkedin.com/company/weareroadmap/Instagram: instagram.com/weareroadmap/Facebook: facebook.com/weareroadmapYouTube: youtube.com/@roadmapagencyDriving Growth is produced by Morreale Digital.Follow Steve Whittington on LinkedIn: https://www.linkedin.com/in/sbwhittington/