#13. Sebastian Wahl, Founder & CEO of Mybacs

In this episode, Tobi interviews Sebastian Wahl, co-Founder of Mybacs, a Swiss German D2C health tech startup focused on the human microbiome. They discuss Sebastian's background in pharmaceutical science, the journey of founding Mybacs, and the challenges faced in the health supplement market. The conversation delves into the importance of scientific validation, the product offerings of Mybacs, and the marketing strategies employed to build brand awareness. Sebastian shares insights on future growth plans and the vision for Mybacs in the health and wellness industry. Chapters00:00 Introduction to Mybacs and Sebastian Wahl01:44 Sebastian's Background and Journey to Mybacs04:13 Identifying Market Gaps and Travel-Related Gut Issues06:57 Understanding the Microbiome and Market Overlooked Areas09:11 The Co-Founders and Their Complementary Skills11:33 Initial Product Development and Validation Process15:35 Explaining Probiotics, Prebiotics, and Symbiotics19:13 Overview of Mybacs Product Lineup25:29 Ensuring Scientific Basis and Trust in Products31:23 Marketing Strategies and Brand Awareness35:47 Distribution Channels and Market Expansion Plans41:55 Funding Strategy and Future Roadmap44:19 Common Misconceptions About Mybacs45:59 Long-Term Vision and Company Culture KeywordsMybacs, microbiome, probiotics, health tech, wellness, D2C, product development, scientific validation, marketing strategies, brand positioningConnect with Sebastian on LinkedIn: https://www.linkedin.com/in/sebastian-wahl/Mybacs Website: https://mybacs.comConnect with me on LinkedIn to learn more about the Business of Health & Wellness: https://www.linkedin.com/in/tobias-hendrik-stalmann/