#10 - Tanner Green (Ox)

→ Learn more about Greenwood Gearhart→ Learn more about Cushman & Wakefield Sage PartnersWhat if you could run a warehouse remotely with AI-powered insights and real-time data?In this episode of NWA Founders, we sit down with Tanner Green, CEO and co-founder of Ox (Operator Experience), to explore how his company is transforming warehouse logistics through human-centered AI and automation. From a startup idea backed by research to an end-to-end warehouse suite that reduces costs and improves efficiency, Ox has grown into a leader in digital warehouse management, wearable technology, and AI-driven automation.SummaryTanner Green and co-founder Charu Thomas launched Ox after identifying inefficiencies in warehouse operations. While many companies invested in expensive automation, they saw an opportunity to develop wearable technology and AI-driven software that enhances human performance rather than replacing workers.In just a few years, Ox went from a prototype to securing major Fortune 500 clients, raising over $16 million in venture capital, and deploying solutions that increase warehouse productivity by 15-20%. Unlike traditional SaaS businesses, Ox works closely with its clients for long-term implementation, driving measurable cost savings and efficiency.Ox is pioneering end-to-end warehouse solutions that go beyond simple workflow automation. Their latest innovations include AI-powered warehouse orchestration, 3D digital twin models, and remote warehouse visibility, allowing companies to optimize operations without physically being on-site.Highlights[00:02:00] – What is Ox? The Operator Experience explained[00:10:00] – Tanner’s early entrepreneurial ventures and passion for technology[00:16:30] – How Charu’s research led to the founding of Ox[00:26:45] – Landing the first enterprise customer and proving ROI[00:37:30] – Raising venture capital in Arkansas: Challenges and lessons learned[00:50:20] – The evolution from wearable devices to an AI-driven warehouse suite[01:10:00] – The future of automation: Why human-centered AI is the next big shift[01:25:00] – The long-term vision for Ox and the future of logistics technologyTakeawaysAI is a tool to enhance human performance, not replace it - Ox’s solutions help workers increase productivity while maintaining job security and improving working conditions.Raising capital is challenging, especially outside Silicon Valley - Ox successfully raised $16M+ despite limited venture funding in Arkansas, proving that investors will back strong ideas with real market traction.Long-term partnerships matter more than quick wins - Unlike typical SaaS models, Ox prioritizes enterprise relationships, continuous improvement, and deep customer integration to maximize ROI.Follow us on LinkedIn NWA FoundersFollow us on Instagram @NWAFoundersFollow us on YouTube NWA FoundersFor guest suggestions or inquiries [email protected] Founders is a voice for Founders, Owners, and Builders driving growth in Northwest Arkansas, and is hosted by Cameron Clark and Nick Beyer.Full show notes, the transcript and every chapter: nwafounders.com/episodes/tanner-green-ox/More on Ox: nwafounders.com/guests/tanner-green-ox/Every episode, searchable: nwafounders.com