10: The Google Effect and the Brand Called YOU

Listen to this if you want to learn how Google has changed effective communication because people now have shorter attention spans and higher expectations. Use your personality to have a stronger personal brand.Google changed everything and now your Point of View is your key differentiator. Your personal brand is not the socially-acceptable wrapping paper for your body but the essence of who you really are. That's where you can add more value. See more at www.mixonian.com.Your leadership becomes more strategic and inspiring.