#10: The Importance of the Pivot in Business with Brad Scoggin

Brad Scoggin is the founder and Chief Executive Officer of ArborXR, a software company with an enterprise SaaS platform for augmented and virtual reality. Ultimately, Brad and his team are ushering in new growth in XR education and training. Brad has over 10 years of experience in team development, strategic planning, and organizational growth and expansion. He is also married and a father of 5.We kick off our conversation by talking about what excites Brad the most right now in his company. He shares the story of how ArborXR survived the pandemic and is now growing at a rapid pace. ArborXR is changing the game when it comes to bringing VR to the enterprise environment, and Brad walks us through their strategy. We also discuss how Brad’s childhood influenced his journey, his decision to make a significant pivot in his business, and advice for other entrepreneurs. Shane Bauman is a Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. RISE is not an affiliate or subsidiary of PAS or Guardian. This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS, Guardian, or RISE and opinions stated are their own. Guardian, its subsidiaries, agents and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. 2024-168366 Exp. 2/26What’s Inside:How ArborXR is changing the education and training spacesHow Brad handled a significant pivot in his businessAdvice for other entrepreneurs on the journeyMentioned in this episode:ArborXRBrad Scoggin on LinkedIn