10. The Power of Brand Messaging w/ Diana Finley

Branding is one of the first things that companies work on when they start to do business, and yet it is one of the last things that ever gets finalized within the organization.  From explaining to clients and customers what a company's value is, to making sure that their positioning in the marketplace is well represented, branding accounts for a lot of a company's ability to succeed. Diana Finley the Co-Founder of InnerView Group and today’s guest on the Hardwired for Growth podcast, knows a thing or two about the power of a strong brand. She works with internal brand representatives to help organizations rethink and imagine the way that they are organizing their teams around their marketing messages.  Website:  https://innerviewgroup.com/ LinkedIn: linkedin.com/in/diana-finley-4692026