10 Things Owning a Business Taught Me that I Didn't Learn in School

Education is important, but so much of business and leadership can only be learned by experience. In this episode, Alex talks about 10 of the biggest lessons he’s learned from the act of running a business — and why they aren’t things he could learn from a textbook or a lecture. From people management, to embracing your core values, to finances, this episode is packed with practical tips and insights! Want a clearer picture of what’s working in your business—and what needs attention? Take the free 12 Fundamentals Assessment for a personalized score and your clearest next step: 12fundamentals.comEpisode Recap:Many parts of business can only be learned through experience 1. The fact that people say they like your idea doesn’t mean they will pay for it2. Most things that make a business valuable are gritty, boring, and mundane3. Leadership books are often written about black and white ideals, but most of leadership happens in the gray zone4. There are insane ramifications to the way you structure incentives5. If you want to lead, be prepared to apologize a lot6. There are certain decisions you can make early that will make your business more simple, streamlined and effective7. Everyone is just making it up as they go8. You need a process to slow down, understand, and learn from your mistakes 9. “People get funny when it comes to money,” so prioritize clarity even when you think it isn’t needed10. Don’t be fooled by overly charismatic personalities Not sure where to start? Describe what’s happening in your business or team, then explore 400+ practical resources to help you take the next right step: resources.pathforgrowth.comResources:Follow the podcast on Apple or SpotifyTry Path for Growth 1on1 Coaching Free for 14 DaysDownload the Free Reading GuideJoin us for our 2025 Experience – Long Game Leadership “The Contrarian’s Guide to Leadership”Connect with our Founder Alex Judd on LinkedIn and Instagram