#10: Time to stop targeting “millennials”
from Nudge Hosted by Phill Agnew
Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. Link to Richard’s book: https://amzn.to/2ZtvLcB Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
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How long is this episode of Nudge?
This episode is 19 minutes long.
When was this Nudge episode published?
This episode was published on August 28, 2019.
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