#10: Time to stop targeting “millennials” - Nudge

What this episode covers

Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to influence them we need to think beyond simple segmentations like ‘millennials’. Link to Richard’s book: https://amzn.to/2ZtvLcB Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list

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Frequently Asked Questions

How long is this episode of Nudge?

This episode is 19 minutes long.

When was this Nudge episode published?

This episode was published on August 28, 2019.

What is this episode about?

Marketers are constantly told stories about how a brand targeted millennials with great success. But is it a smart tactic? In this episode I chat to best selling author Richard Shotton who explains that consumers aren’t really changing and to...

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