"10 Ways to Make Money Giving a Discount"

In this Webinar, the founder of Imperial Advisory, Gershon Morgulis, spoke about how sometimes clients just don't like the price. When that happens, there are two approaches. You can either stick to the price and run the risk of losing the client. Or, you give away your margin to get a client. While you may not lose anything on a particular client, getting into the habit of offering discounts will erode your margins and hamper your ability to support the fixed portion of your business. But what if there is a better way to keep your margins while keeping your clients happy?