10: What Comes BEFORE The Pitch ...

Hey, what's going on everyone? This is Steve Larsen and you're listening to Secret MLM Hacks Radio.   So, here's the real mystery. How do real MLM'ers like us, we didn't cheat and only bug family members and friends, want to grow a profitable home business? How do we recruit A players into our down lines and create extra incomes yet still have plenty of time for the rest of our lives? That's the blaring question and this podcast will give you the answer.   My name is Steve Larson and welcome to Secret MLM Hacks Radio.   Guys, I always feel like life's too short to be boring or not excited, so hopefully my little cheesy intros are okay with you, but it's just that I don't want to ... you know, life's too short. I just believe in grabbing it by the tail, so ... grabbing it by the horns.   Anyways, guys, I hope you're doing fantastic. Lot of stuff's been happening over here. I've been creating my offer. I've been building stuff and putting things together for the actual launch of Secret MLM Hacks, the actual program that will help you to auto recruit people into your down line. I've already been using it. I've actually had several people already been using it and it's been working, which is very exciting. I'm excited for you guys to have it once it leaves beta.   Just so that you guys know where I am with the actual launch of it. Like I said, it's in beta. "Steven, why don't you just release it right now? Please give it to me right now." Well, several reasons; number one, anticipation is a great tool. No, but for real. I almost said for serious. Been watching ... I can't remember that movie. Anyway, whatever. Anyway, the reason though is because anytime I go launch any kind of product online, like I said before, my background is in direct response and internet marketing. Anytime I launch something online it's much like a movie. You know, the last movie that I saw with my wife was Wonder Woman. She and I went and we watched Wonder Woman, we go to the movie, but before we ever went to the movie, we heard about it, right? We heard that the movie was happening. How did we hear about it? Well, there were movie previews six months in advance. Huge, huge lead time for everyone to hear about it and hear the buzz, right? It's the same rinse and repeat Hollywood model over and over and over again.   So, before my product comes out ever, I always want to create some buzz. I want to make an event out of the launch. I want people to understand, "Hey this is cool," right? Pay attention. What I've been doing over the last little bit is I made a list of the top 100 MLM influencers. Period. Regardless of the MLM, regardless of anything else, regardless of their level in their MLM. I want to know who the top 100 MLM influencers are. What I did is I went and I wrote a letter to them.   I decided that I would tell my story; so I went through and I told my story. In fact it would be kind of cool, you know, let me read this to you guys real quick here. It's actually, you guys are probably going to recognize some of this real quick. So, I'm going to read some of this real quick just so you guys know what I sent to them, because what I want to have happen is when I launch this thing, I want to have these huge influencers go out and say, "You know what? Steve Larsen's product's so cool. I want to go ahead and I want to ask my down line to use it also." You know what I mean? But you don't just walk up to some girl and ask them to marry you on the first day, right? It's the same principle, you guys.   I want to develop a relationship with these people. I want them to know that I really do care about them. I want to solve legitimate problems for that individual so that they like me; so that they go out and when I launch the product, that they're like, "Hey, I do want my whole down line to see this. I do want everybody to go check this out. I do ..." You you know, and so it's all about creating value. It's all about relationships. It's all about ... but I don't just do it over the phone. I hate talking on the phone. Just is a personal preference of mine. Whenever people are like, "Hey can we talk on the phone and chat about it?" I'm always like, "No, that's why I built my system to auto recruit people." Again, it's not that I'm anti-people. It's not that I'm totally antisocial, it's not that I'm taking the person out of MLM, taking the human element. That's not it at all. It's just that's the ... I've chosen to not take people in that way.   I'll do video conferences with tons of people at once, but going one-on-one, that's not why I built the system. That's not the reason I built it, and honestly, you've probably felt the same way, right? Do you wish ... there was a very ... he's a very famous internet marketer, his name is Russel Brunson, I'm friends with him and one day, he said, "The difference between going from six to seven figures is actually not that big of a mind shift. It's not a matter of working more hours." It's not. He said it's actually a mindset shift in focusing on instead of just selling one person at one time, how can I sell a ton of people at once? That's how you do it. You got to reach masses. It's got to go critical mass. It's got to go big.   I'm not saying that you got to take your product and just go blast it out all over the place. There's certainly ethical, cool, awesome, value-creating ways to go do it. But that's the reason I built the system that way. It's the reason I don't really do phone calls that much, ever. Phones just freak me out in general. I'm not a good guy on the phone, which is funny because I used to be a telemarketer. Anyway, so, I've been going out to all these Dream 100 people and I've just been trying to create a relationship with them. That's what we call them. I call them the Dream 100. The concept comes from a book called Expert Secrets and another book called Dotcom Secrets, fantastic books. All I do is I go through and I made a list of all the top 100 influencers. I could send an email to them. I could go and send them a tweet, but everybody does that. I get probably 20 a day right now just in Facebook, not including texting and phone calls and Voxers and Skypes and, you know, just on Facebook are now probably 20 a day. I can't handle it, right? It stresses me out, so I don't want to do that to these guys too.   What I decided to do is I went and I wrote a letter. It's a series of about five or six letters that I'm going to be sending out to them. I just sent the first one out a little bit ago. Then a few weeks later I sent the second one, then a few weeks later, which is where we are right about now, I'm sending the third one, which is about right now in a few days here, which is awesome. Just we got to finish the packaging part of it.   Anyway, this is what the first letter said, it said, "Hey, name," you know and I personalize it a little bit, too. I didn't want to just rinse and repeat for everybody, I wanted to actually create real value for these people. I said, "Hey, I can't believe I'm writing this. I'm Steve. This is totally from left field. I just wanted to pick up the mic," and what I did is I didn't just want to send a letter either, I wanted it to be a bulky package. I wanted it to be something that causes the curiosity, you know? I wanted them to look at the package and go, "Oh, that's different. Who's this? Who sent this to me?" So what I did is I wrote this letter and it said, and there's a little microphone in there; a little toy plastic microphone. It was really kind of funny. It said, "Hey, I just wanted to pick up the mic-" get it? "and say that your success is inspiring. Please know that my thanks is very sincere; so thank you. I hope to shake your hand in person one day, because giants like you got me going four years ago," which is so...