100: Crack the Traffic Code with Lance Tamashiro

What this episode covers

My business partner for the past 7 1/2 years, Lance Tamashiro, is going to share with us how he "cracks the free traffic" code on Twitter, Fiverr, iTunes, Amazon... using just a few simple rules: Model what already exists so you can reverse engineer for an easy starting point Know where you're at -- check out your existing rankings, clicks, etc. Login to that "platform" or marketplace once a day so they see you're active and checking Send external traffic whenever possible -- for example, send Twitter traffic to Fiverr or Amazon Know which variable you want to improve and watch that number improving with small tweaks and tests (once per week) Use relevant keywords to give users of that platform a better experience and to "please" the owners of that platform https://www.youtube.com/watch?v=Qp3McPj-MtE Resources Profit Dashboard (Fiverr course) Lance Tamashiro's (Blog) [showhide type="transcript" more_text="Display Transcript" less_text="Hide Transcript"]Robert Plank: We're going to talk about traffic. Lance Tamashiro has been my business partner for I think about 7 ½ years. The reason why he became my business partner is because some of the things that he was doing both back then and now pretty much blew me away. When I first came across this guy, Lance Tamashiro, he was doing this thing called JV giveaways where you have a product to sell, you go and you sign up for this thing and you get all these leads of these new subscribers and buyers coming in. Then I saw him doing this thing where he would pay people a dollar per new subscriber that they sent to his list. Then I saw him doing something else even crazier where he would go and contact other Internet marketers, other people in the same niche as us and go and say, "Hey, I see that you have a list. I see that you mail to it pretty frequently. How about I give 300 bucks and then you just copy and paste this message that I give you." Nothing on the Internet ever happens without traffic. It's really easy to fall into the trap of thinking that if you just make a really good software product at membership site whatever, it's really easy to think, "Well, I'm just going to build it and then they will come. All these people are going to flood it, and come and buy from me, and see what I have and love what I put out," but unless you're actually actively focusing on multiple methods of traffic, free methods, paid methods, all these different things, then you're going to have a real struggle with your Internet marketing process whatever niche you're in. The good news is we have Lance Tamashiro to talk about all kinds of things traffic-wise, what's working right now, the strategy of what's always worked. How are things today traffic-wise, Mr. Lance Tamashiro? Lance Tamashiro: Man, things are awesome. The one thing about traffic that I think is so important that everybody understands right off the bat is that there is no silver bullet. We're doing business on the Internet so it's not like it is if you have a storefront in a mall where there's just people walking by and you're trying to figure out how to get them into your store. You're competing with the Internet. The one thing that I see so many people doing wrong with traffic first of all is they find … And we've fallen into this trap in our business, is we find something that works and then we just put all the eggs into that basket and that's all we focus on. Then a year later we're like, "Whoa, the traffic's not the same." I think that understanding that there are so many forms of traffic on the Internet that you have to get one set u...

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